(Greece) – Celestyal Cruises, a cruise operator that has the only home porting cruise operator in Greece and the preeminent cruise line for Cuba, the Greek Islands and Turkey, today announced its new slogan, “Be Different. Live the Authentic,” which reflects the unique experience the company offers on its Cuban and Eastern Mediterranean cruises.
Celestyal Cruises invites its passengers to an authentic ethnic immersion in the Aegean and Cuba as, with its medium-sized vessels, the company can offer unique itineraries that combine the well-known and more secluded ports while on board it can offer a cozy “deep dive” into each region’s culture.
Travelling with Celestyal Cruises in the Aegean, passengers can experience an authentic Greek immersion onboard while visiting Mykonos and Santorini, as well as lesser-known islands such as Patmos or Milos; in Cuba, Celestyal Cruises is one of the few cruise lines that takes passengers around Cuba to four unique ports of call while offering them an authentic immersion in Cuban culture during their 8-day (7-night) journey. In both the Aegean and in Cuba, Celestyal Cruises brings authenticity to life with its four key pillars: its destinations, its enogastronomy, its onboard entertainment and its cultural excursions.
“Talking to people in the industry, it has become very clear that our offer is truly unique, and with our new slogan we want to be equally bold and proud when communicating our brand proposition,” said Celestyal Cruises Director of Marketing Salomi Pnevmatikou. “We believe ‘Be Different. Live the Authentic.’ is the perfect expression of who we are and the unique authentic experience we provide to our passengers.”’
Tourism is an important part of the GDP in Greece. The country has been in a recession since before the first bailout that took place in 2010 and has relied on income generated by tourism to help stimulate the economy.