(Greece) – The Greek National Tourism Organization, or GNTO, announces that it will collaborate with both Yahoo and the Travel Channel to try to generate interest in tourism for the 2016 season, which is now underway. The country will spend around 500,000 Euros across multiple platforms through both Yahoo and the Travel Channel to help generate global interest in traveling to the country.
The GNTO has scheduled three-month long campaigns on Yahoo’s platforms that will run in multiple countries, including the United States, United Arab Emirates, Saudi Arabia, Qatar, Oman, and Bahrain. In recent years, Greece has consistently attracted tourists from Europe but numbers have declined in some of the other countries, such as the United States. The Travel Channel’s contribution will include five adverts that will run in English and will reach viewers in the United States, Europe, the Middle East, and Africa. Each ad will run 129 times each, and they will celebrate aspects of the Greek culture that attracts tourists. These include photos of Greek cuisine, vacations that involve the beach and warm sun, traveling to different Greek cities, and ads that will appeal to luxury travelers. The rest of the budget will include more ads that will run on this platform.
Greece has recently secured its third round of bailout funds and the Greek government is looking to tourism to help get the country’s economy back on track. According to the CIA World Factbook, tourism contributes 18% to the country’s Gross Domestic Product, which means that it is one of the country’s largest industries. The government hopes that funds generated from tourism will help stimulate the economy. As a result, they’ve specifically raised taxes on items that will impact tourism. On Wednesday, June 1, the government raised the value added tax from 23% to 24% and it specifically impacts items such as coffee and beer, which are part of the cafe culture that tourists as well as locals enjoy.